A core component of our work is our specialized knowledge and skills in producing, building and marketing online content. We keep up with trends and make use of existing social networks to pursue our goals.
Both as a company and as people, we at Waypoint are deeply involved with the online culture of esport, gaming, streaming and cosplay. The culture is essential to the communities and thus must be considered essential when working with entertainment and marketing in this field. Staying connected to our intended audience is a key element of all our projects and ideas.
We chose ‘online’ as a core value, as we seek a global digital audience for our work, and see awareness of and participation in online culture as both fun and deeply necessary.